职称英语真题《综合B》阅读理解精选

职称英语阅读在考试中占有分数的比例很大，拿下阅读基本上职称英语考试就成功了一半。以下是yjbys网小编整理的关于职称英语真题《综合B》阅读理解精选，供大家备考。

　　The Making of a Success Story

IKEA is the world's largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world's most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches,seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business-- IKEA.

IKEA's name comes from Kamprad's initials (I.K.) and the place where he grew up ("E" and"A"). Today IKEA is known for its modem, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad's wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad's home. Initial sales were very encouraging,so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: fiat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency.

This image has done wonders for the company, leading to better sales and continued expansion.

Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world's richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though,just keeps on growing.

31. Kamprad established IKEA with__________.

A. his personal savings.

B. his father's reward for his school performance.

C. large profits from selling things.

D. his school's support.

32. The author states in Paragraph 5 that flat packaging__________.

A. needs large space to assembly furniture,

B. is a business concept inspired by Kamprad.

C. helps reduce transportation costs.

D. makes the company self-sufficient.

33. According to the passage, which of the following is NOT true?

A. IKEA experienced rapid expansion since the late 1950s.

B. IKEA designed its own products since 1955.

C. IKEA sold all kinds of miscellaneous goods originally.

D. Kamprad sold his company after retirement.

is the author's attitude towards IKEA's future?

A. Indifferent.

B. Doubtful.

C. Optimistic.

D. Pessimistic.

35. The passage is developed primarily in terms of__________.

A. analysis of a process.

B. examples that illustrate a problem.

C. comparison and contrast.

D. sequence events.

　　答案与解析

31.B。细节题。题干：Kamprad创建了宜家。用Kamprad和IKEA回到原文定位到第一段的最后两句：When Kamprad was 17。his father gave him some money as a reward for his good rally he used it to start up a business--IKEA。大意是：Kampradl7岁的时候，父亲因为他优秀的成绩给了他一笔奖励。顺理成章地，他用这笔钱开创了一家公司——宜家。因此本题答案为B。

32.C。细节题。题干：作者在第五段中说扁平封装。在第五段中可以找到答案flat packaging would mean lower shipping costs for IKEA and lower prices for customers，即“扁平封装意味着宜家花费的运费更少，客户承担的价格就更低”，因此本题答案为C。

33.D。细节题。题干：根据本文的意思，下列哪一个不是对的?根据文章最后一段中“He currently lives in Switzerland and is retired from the day-to-day operations of itself,though，just keeps on growing.”可知，他不再参与宜家的日常管理，但宜家仍然在继续前进。由此可判断D选项是错误的。

34.C。态度题。题干：作者对宜家未来的.态度是什么?根据文章的最后一句(宜家还会继续前进)，便可看出作者对宜家的态度是积极的。

35.D。推断题。题干：作者主要是从什么角度来展开文章的?本文从宜家的建立到创建者退休，按照时问顺序描述了宜家的发展和重要节点。因此本文的写作方式是按照时间顺序来展开文章的。