职称英语历年真题《综合C》完型填空精选

在职称英语考试题型所有题型中，完形填空通常会被认为是最难的一部分，因为其注重考查考生的英语综合能力，考查的知识点多且杂，常常让考生觉得不知该从何处下手进行复习和准备。以下是yjbys网小编整理的关于职称英语历年真题《综合C》完型填空精选，供大家备考。

　Public Relations

Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.

Publicity then is part of public relations when it is initiated by the firm, usually in the__________ (51 )of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other non-customer groups, it is usually__________(52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a__________ (53) because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the __________ (54). Although the basic purpose of public relations is to provide positive influence__________(55) the public image, this influence generally may be less than __________ (56) provided by the other components of the public image mix.

Publicity may be in the form of news releases that have __________ (57) overtones for the company initiated by the public relations department. Publicity on the other__________ (58)should not be divorced from the department marketing as it can__________(59) a useful adjunct to the regu__________lar advertising.__________ (60), not all publicity is initiated by the firm; some can__________ (61) from an unfavorable press as a reaction to certain actions or lack of __________ (62)that are controversial or even downright ill-advised.

The__________(63) we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take __________ (64)of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the__________(65) does business, such as its product quality, the servicing and handling of complaints, etc.

51. A. matter

B. form

C. system

D. direction

52. A. placed

B. approved

C. developed

D. changed

53. A. desire

B. quality

C. limitation

D. feature

54. A. images

B. methods

C. consequences

D. conclusions

55. A. in

B. for

C. on

D. at

56. A. all

B. that

C. what

D. which

57. A. serious

B. negative

C. favorable

D. unlikely

58. A. side

B. part

C. hand

D. area

59. A. produce

B. connect

C. involve

D. provide

60. A. Yet

B. Otherwise

C. Furthermore

D. Rather

61. A. make

B. result

C. tell

D. keep

62. A. activities

B. actions

C. performances

D. relations

63. A. tradition

B. contrast

C. nature

D. point

64. A. charge

B. over

C. care

D. not

65. A. manager

B. public

C. department

D. firm