12月商务英语中级阅读模拟及答案

BEC中级阅读共五种题型，考试时间为60分钟，第一部分是四个短文，其他部分各有一篇较长的正文，均摘选自报纸、商业杂志、商务信件、图书、广告、及商品手册等，都与日常工作相关。用以测试考生各种阅读技能。以下是小编整理的关于商务英语中级阅读模拟及答案，供大家备考。

12月商务英语中级阅读模拟及答案 1

B 1 It would be advisable for Flacks to consult customers before developing a new product.

D 2 Producing goods for specialist markets might increase Flacks profits.

C 3 Flacks may need to change the function of one of its facilities.

A 4 Flacks should utilise its current expertise to enter a different market.

B 5 Flacks may need to consider closing its current production facility.

C 6 Flacks should develop the connections it has established with leading retailers.

A 7 Expanding the product range would not be a problem for the workforce.

Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?

A Susan Falmer

Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldnt need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.

B Mesut Guzel

They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.

C Gary Wilmot

In order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.

D Michal Kaminski

The demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.

这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。Market research，市场调查，在很大程度上就是咨询客户的意见(consult customers)，any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。选B。

第二题，说为专业市场生产产品可以增加利润。答案是D段的.这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的

含义：niche market。看英英解释：a small area of trade within the economy, often involving specialized products。improve its margins也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。

第四题，说Flacks可以利用现有的技能来进入一个新的市场。答案是A段的这么一句：They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts。他们需要进入一个更有发展前景的市场，一个需求增长并且公司可以利用现有技能和合同的市场。exploit existing skills也就是utilise its current expertise。

第五题，说Flacks可以考虑关闭现有的生产设备。这题也有些隐晦，答案是这么一句：think about outsourcing all this work abroad。关键就在于outsource这个词的意思：turn to outside suppliers or manufacturers外购。既然是要考虑outsource——turn to outside manufactures，那么也就是可以考虑关闭自己的生产设备了。选B。

第六题，说Flacks应该考虑发展同领先的连锁商已经建立起来的关系。答案在C段：build on their relationships with the big stores发展他们同大商店的关系。

第七题，说扩展产品范围对劳动力来讲不是问题。答案在A段：They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.他们可以考虑品牌扩张——这不是一个巨大的跳跃，在销售力量的步调范围之内。言下之意，不是问题。选A。

12月商务英语中级阅读模拟及答案 2

第一篇：Speaking Your Customers’ Language

Modern international trading practices are highlighting the growing importance of language training

Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.

Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.

The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.

The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.

Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.

13 According to the first paragraph, improved communications have enabled companies to

A offer a wider variety of products and services.

B expand beyond their domestic markets.

C perform better than their international competitors.

D open more manufacturing facilities abroad.

14 Some companies have succeeded at an international level even though they have

A produced inferior goods.

B failed to adapt products for local markets.

C ignored the standards set by their competitors.

D reduced the standard of the service they offer.

15 Approaches to doing business vary between countries because of

A local economic considerations.

B the existence of cultural differences.

C strong wishes to remain independent.

D regulations about business practices.

16 The writer thinks that the use of modern technology will

A speed up the process of language interpretation.

B never replace the need for face-to-face interaction.

C help solve the problems involved in maintaining strong teams.

D not lead to greater communication between companies and clients.

17 A common weakness of training courses is that they

A are developed by the wrong team.

B do not give good value for money.

C are provided only if there is an immediate need.

D do not deal with a company’s specific requirements.

18 Why should companies do business in the language of the countries they are operating in?

A to prevent other companies taking their business

B to help them find new international partners

C to meet clients’ current expectations

D to become more aware of their competitors’ activities

第二篇：Japanese McDonald’s

If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.

McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____

Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____

McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.

fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.

nald’s took a chance and chose him.

ta and McDonald’s continue to benefit from each other.

r companies might learn from the way Fujita marketed McDonald’s in Japan.

ta likes to take credit for a rise in the average weight of his people.

within a year he had broken McDonald’s world record for one-day sales: $14,000.

thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.

Fujita himself prefers noodles to Big Macs.

the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.

参考答案与解析

第一篇：

《Speaking Your Customers’ Language》，说客户的语言。这篇文章强调了开发海外市场时说当地语言的重要性，层次清楚，答案也很明确。

13题，问根据第一段，改善的沟通能力可以使公司怎么样。答案是第一段的第二句话：Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale.感谢精密的IT和沟通系统，企业现在可以在一个真正的全球规模上开发它们的产品的市场。Globe是个关键的暗示，可以联想到海外市场。13题的B选项符合这个意思：在国内市场以外的.地方扩张。A和C都没有提到，D不对，只说了可以在海外扩张，没有提到开更多的生产设备。

14题，说一些公司可以在国际水平上成功，即便是它们怎么样了。答案在第一段的最后几句：This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.这种新的哲学导致很多公司获得了海外的成功，它们当中的一些甚至提供了一些较差质量的产品。这里新的哲学是指前面提到的在特定市场上服务伴随产品才是至关重要的。答案A跟这一句的信息相吻合：成产次品。这里的inferior goods也就是原文的products of a lesser quality。

15题，问在不同国家做生意的方法不同的原因是什么。答案是第二段开头一段话：Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards.世界各地有着极端不同的期望、过程和标准。后面又提到了一句“You will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.” 你需要用不同的做生意的方式来与民族偏见和解。这一段整体讲的就是要克服沟通上的障碍，理解了内容不难作答，选B，原因是文化差异的存在。

16题，问作者认为现代技术的使用会怎么样。这题可能会选A，事实上这一题需要理解第三段的意思，答案不是某句话能简单概括的。前面介绍说新技术，比如视频会议和电子邮件，会使沟通过程更简单。并且语言翻译软件(language interpretation software)会帮助解决一些国际沟通问题。后面一个BUT，才真正揭示了答案，说在沟通过程中人的作用是至关重要的`。“It is essential for managers to meet regularly with staff, customers and partners”，经理们定期会见员工、客户和合作伙伴是很有必要的，从这一句可以看出作者的真正态度，是B选项所说的“现代技术永远也无法替代面对面互动的需要”。不选A，是因为BUT后面才算是作者的根本观点，而且A的speed up并不能算是很准确。

17题，问培训课程的一个常见弱点是什么。答案在第四段：Often, an urgent requirement has to be identified before training is authorised.确认有迫切的需要时培训才会被批准。从这一段后面的文字可以看出，作者认为很多公司的培训有些急功近利，可培训只有在和公司的长远需要相关时才是有效的。所以选C，作者认为缺点是只有马上需要时才会提供培训。这里的immediate need也就是前面说的urgent requirement。

18题，问为什么公司需要用他们工作所在国家的语言来做生意。答案在最后一段，也很明显。demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast.。客户要求他们使用母语，这些公司也意识到海外竞争逐渐激烈。还有最后一句：If not, someone else will.如果他们不说当地的语言，其他人会说的。意思就是如果你不使用当地的语言做生意，其他人会取而代之的。A选项完全符合这个意思：防止其他公司占领了他们的业务。

第二篇：DBGFD