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2017年商务英语中级阅读题及答案

2017年商务英语中级阅读题及答案

下面是小编整理的三套商务英语中级阅读模拟试卷以及答案解析,大家可以在复习的过程中用来练习。更多精彩内容请及时关注我们应届毕业生考试网!

2017年商务英语中级阅读题及答案

 2016年上半年商务英语中级阅读模拟及答案解析(1)

  Planning

In any planning system, from the simplest budgeting to the most complex corporate planning, there is an annual process. This is partly due to the fact that firms (19)r accounting on a yearly (20)......., but also because similar (21)....... often occur in the market.

Usually, the larger the firm, the longer the planning takes. But typically, planning for next year may start nine months or more in advance, with various stages of evaluation leading to (22)....... of the complete plan three months before the start of the year.

Planning continues, however, throughout the year, since managers (23) ....... progress against targets, while looking forward to the next year. What is happening now will (24)....... the objectives and plans for the future.

In today's business climate, as markets constantly change and become more difficult to (25)....... , some analysts believe that long-term planning is pointless. In some markets they may be right, as long as companies can build the sort of flexibility into their (26)h allows them to (27) any sudden changes.

Most firms, however, need to plan more than one year ahead in order to (28)r long-term goals. This may reflect the time it takes to commission and build a new production plant, or, in marketing (29)....... , it may be a question of how long it takes to research and launch a range of new products, and reach a certain (30)....... in the market. If, for example, it is going to take five years for a particular airline to become the (31)....... choice amongst business travellers on certain routes, the airline must plan for the various (32)....... involved.

Every one-year plan, therefore, must be (33)....... in relation to longer-term plans,and it should contain die stages that are necessary to achieve the final goals.

19 A make up B carry out C bring about D put down

20 A basis B grounds C foundation D structure

21 A distributions B guides C designs D patterns

22 A approval B permission C consent D decision

23 A value B inspect C review D survey

24 A command B prompt C influence D persuade

25 A guess B speculate C reckon D predict

26 A operations B techniques C measures D exercises

27 A answer B respond C counter D reply

28 A move B lead C develop D benefit

29 A expressions B descriptions C words D terms

30 A reputation B position C situation D influence

31 A desired B selected C preferred D supposed

32 A acts B steps C means D points

33 A handed over B drawn up C made out D written off

这篇文章是关于公司计划的(planning),做计划时的过程和需要考虑的一些因素。

全文的第一句话说公司做的决定是一个年度过程(annual process)。接下来谈到原因。19题,make up是组成、捏造、化妆的意思,用在这里和accounting搭配不上;carry out是执行(to do something that needs to be organized and planned);bring about 是带来,使发生(to make something happen);put down 放下,镇压。从意思上看,应该选B,carry out。

事实上,carry out accounting on …s是金融英语里专业且地道的说法。最常见的一种是carry out accounting on the accrual basis 执行权责发生制。相应的,20题选basis,公司时在一年的基础上执行会计准则的。

21题,这里需要理解上下文的含义。这一整句话仍然是在说明公司进行planning的原因。正是因为相似的模式会在市场上出现,所以公司才需要进行计划。选patterns是最符合原义的。

22题,很明显,这里填入的词是表示批准、通过之类的,是指年前三个月完整的计划就会被通过。从中文意思上看,A、B、C三个词都是符合的。具体看英文解释对几个词的用法进行区分。

approval:when a plan, decision, or person is officially accepted批准,正式的'

eg:The president has already given his approval to the plan.

permission:when someone is officially allowed to do something允许,也是正式的

eg:You must ask permission before taking any photographs inside the church.

consent:permission to do something不那么正式的允许

eg:He took the car without the owner's consent.

2016年上半年商务英语中级阅读模拟及答案解析(2)

B 1 It would be advisable for Flacks to consult customers before developing a new product.

D 2 Producing goods for specialist markets might increase Flacks' profits.

C 3 Flacks may need to change the function of one of its facilities.

A 4 Flacks should utilise its current expertise to enter a different market.

B 5 Flacks may need to consider closing its current production facility.

C 6 Flacks should develop the connections it has established with leading retailers.

A 7 Expanding the product range would not be a problem for the workforce.

Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?

A Susan Falmer

Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also,they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.

B Mesut Guzel

They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.

C Gary Wilmot

In order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.

D Michal Kaminski

The demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.

B 1 It would be advisable for Flacks to consult customers before developing a new product.

D 2 Producing goods for specialist markets might increase Flacks' profits.

C 3 Flacks may need to change the function of one of its facilities.

A 4 Flacks should utilise its current expertise to enter a different market.

B 5 Flacks may need to consider closing its current production facility.

C 6 Flacks should develop the connections it has established with leading retailers.

A 7 Expanding the product range would not be a problem for the workforce.

Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?

A Susan Falmer

Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also,they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.

B Mesut Guzel

They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.

C Gary Wilmot

In order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.

D Michal Kaminski

The demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.

  2016年上半年商务英语中级阅读模拟及答案解析(3)

Evaluating the performance of the board

Few employees escape the annual or twice-yearly performance review. (0) answer is not a great number. And the smaller the company, the fewer checks there are on how well the directors are doing. Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.

Many business experts believe, however, that it is important for all companies to review the performance of the board. (8) her reason is that the board itself needs information on how well it is doing, just as much as other employees do. For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company. Indeed, many of those who have reached this level remark on how lonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.

There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate. (9) r counterparts in larger organisations, however, are often afraid that appraisals could be a challenge to their status.

So, how should companies assess their board? (10) a very basic level,this could simply mean getting all the directors to write down what they have achieved and how they can improve on it. At the other end of the scale is the full '360-degree' appraisal. Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.

In the largest companies there are many methods for assessing the board. A number of such companies have self-assessment schemes. The chairman may meet each board member individually to ask how things are going, in a fairly informal way. The whole board might also meet to talk about its progress in open session. (11)e might ask for people's opinions on the board's main tasks or on how well the committees are working.

Research indicates there has been some improvement in the way the appraisal of board members is conducted. (12) chairman will have been involved directly or indirectly in the appraisal of all members of the board. Whose job is it, then, to appraise the chairman?

A It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.

B The rest of the workforce sees it as unfair if the directors are the only members of the company to escape appraisal.

C These are encouraging as they put a limit on the power of the chairman to assess fellow directors.

D Alternatively, questionnaires might be distributed to directors, forming the basis for future discussion.

E One issue remains, however, when all the others have been dealt with.

F It is generally agreed that it is the chairman's responsibility to ensure the regular appraisal of each member of the board.

G However, one wonders how many companies have in place a formal appraisal process for their board of directors.

《Evaluating the performance of the board》,评估董事局的表现。众所周知一个公司里面是经常对员工的表现进行评估的,那么谁又来评估董事局的表现呢?这篇文章讲了对董事局表现进行评估的重要性和一些方法。

第八题,前面说对董事局的表现进行评估是很重要的。空格后面的句子中有another reason,可见这个第八空应该填入对董事局表现进行评估原因的句子。B符合这一特点,为什么要进行评估,因为“如果决策层是公司唯一逃避评估的成员的话,其他的员工会视之为不公平。”

第九题,前面说小公司会发现这种评估过程更容易操作。空格后面一个however,说大公司的决策层会认为评估是对他们地位的一种挑战。可见这个空格应该填入表示小公司愿意接受评估的句子。A符合这一特点:通常这些公司的决策层会很乐意接受批评,因为这可以防止他们犯错误。这里的such companies是个暗示,可以和前面的smaller companies对应上。

第十题,前面问怎样对公司的董事局进行评估。那么很明显,后面跟的句子应该和评估的方式方法有关。符合这一标准的只有F:一般认为确保对董事局里每个成员的定期评估是主席的责任。也就是说是依赖于主席进行评估。responsibility是个关键词。

第十一题。第五段依然是讲评估的方法,具体的过程。空格的前面说主席可以单独会见董事局的每一个成员,或者是集体在一起谈话。空格后面说这些可以询问人们关于董事局主要任务以及委员会的工作进展情况的意见。ask for people’s opinion是个关键点,什么可以询问人们的观点?调查。选D,questionnaires是个关键的暗示:或者,也许可以给经理们分发调查问卷,形成未来讨论的基础。

第十二题,这一空前面说有调查显示对董事局成员进行评估的方法有所改善。空格后面来了一个疑问,提出没有人评估主席。可见第十二题有转折的意思,选E,有关键的连词however,而且E的one issue remains,正好对应最后一段最后一句话的一个问题。内容上也吻合。


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